House Calls, and its accompanying social media, reached well beyond the traditional platforms exercised by previous Surgeon Generals. The unique conversations we created between Dr. Murthy and his guests dug deep emotionally, to engage with people in the wake of the pandemic and in a time of enormous change in America. We held the important work being done by the OSG, such as youth mental health, as essential touchstones, while expanding into topics like healing, friendship, authenticity, and finding meaning in life. Our guests included artists, athletes, authors, scientists, and psychologists. As we grew the podcast, we focused on audience-building and honing the brand, to ensure we were focusing where our research showed it mattered most.